Rookie girl group BLACKPINK has been selected as the new model for cosmetics brand moonshot, drawing keen attention in the advertisement world.
BLACKPINK will work as the new muse of cosmetics brand moonshot under YG Entertainment’s subsidiary YG PLUS, to promote a variety of products of the brand.
BLACKPINK’s members who are 19-years-old on average boast healthy and clear skin, so industry insiders say that they are perfect models for a cosmetics brand.
So far, BIGBANG’s G-DRAGON and 2NE1’s DARA have promoted moonshot brand. People are already paying keen attention to what kind of new beauty BLACKPINK will suggest as the new face of moonshot brand, following the footsteps of the super-star predecessors.
BLACKPINK’s debut song “BOOMBAYAH” and “WHISTLE” released on August 8 at 8pm boasted powerful influence in the music scene, sweeping top places on the real-time chart of major music-streaming websites in and out of the country.
“WHISTLE” heralded the birth of an “unprecedented rookie girl group” by topping the real-time chart of seven music-streaming websites: Melon, Monkey 3, Olleh, NAVER Music, Bugs, Genie, and Soribada, as of August 9 at 10AM. Notably, the song succeeded in “kicking through the roof”, which refers to setting an unprecedentedly high record in Melon’s “24-hours streaming volume trend chart”.
BLACKPINK is creating sensation overseas as well. Their debut album “SQUARE ONE” with two songs topped the iTunes chart of 12 countries: Hong Kong, Finland, Brunei, Indonesia, Malaysia, Norway, Paraguay, Philippines, Singapore, Thailand, Turkey, and Vietnam. Plus, it is ranked in the second place on the chart of the United States, the birthplace of pop music, seventh in France, and 11th in the U.K., enjoying a very exceptional global popularity for a rookie idol group.
With such a big sensation created by BLACKPINK within a day of their debut, people are paying keen attention to how big influence the team will exert in the advertisement world.