YG is standing under an exceptionally big spotlight in the global pop music market. YG’s artists are drawing even bigger attention overseas than in Korea.
BLACKPINK, a rookie girl group that YG ambitiously launched for the first time in seven years, dominated music charts in Korea, entered top 10 on iTunes charts, and topped iTunes chart of nine countries, upon their debut on August 8. Riding on such momentum, BLACKPINK set an unprecedented record of becoming the first Korean girl group to top the iTunes worldwide chart of the United States, on August 10.
The reason why BLACKPINK could become such a “monstrous rookie” who is recognized not only in Korea but also overseas upon their debut is attributable to YG’s outstanding capabilities of creating good contents. YG’s CEO YANG HYUN SUK has a firm principle of creating best contents on the basis of YG’s unique musical style. Such principle was the very foundation for creation of BLACKPINK.
The principle is now getting recognized globally. Foreign pop music fans are showing keen interest in BLACKPINK who has outstanding beauty, talent in singing, and capabilities as professional artists. The music videos of BLACKPINK’s “WHISTLE” and “BOOMBAYAH” surpassed 1.73 million views and 1.37 million views, respectively, on NAVER TV CAST as of August 11 at 8AM.
On YouTube which best-demonstrates an artist’s global popularity, the music videos of the two songs are recording 6.3 million and over-7 million views, surpassing 10 million views in combination within three days of BLACKPINK’s debut. It is an unprecedentedly great popularity for a rookie who made debut only three days ago.
YG artists have already been recognized in the global pop music market. PSY has evolved into a “world star” and BIGBANG proved their global influence by attracting 1.5 million fans to their world tour held in 32 cities in 13 countries around the world for 10 months from 2015.