Few weeks ago, BLACKPINK was ranked number 2 on the October Rankings of Girl Group Brand Reputation Index. On October 22nd, the Korean Business Research Institute has revealed its findings for October singer brand reputation rankings. The results come from 17,312,826 pieces of data gathered from September 20 to October 21.
The data measures various indexes including participation (brands the celebrity has participated in/product consumption), media (media marketing worth), communication (ability to communicate with public) , and community (community’s perception of them/social marketing worth) to determine their brand reputation.
Taking a closer look at the analysis, BLACKPINK is #10 on the list having 501,875 points for Participation Index and 1,722,050 points for Media Index. The girls places 3rd on the Communication Index category with 3,763,782 and had 380,170 points for Community Perception Index with a total of 6,367,877 Brand Reputation Index.
BLACKPINK debuted on the 8th of August and had since been placed on Top 10 of the ‘Singer Brand Reputation Index Ranking’. The girls were #2 on August, #3 on September and #10 on October.