The Korean Business Research Institute revealed their November brand reputation rankings for singers. Their findings are based on 150,439,732 pieces of data collected from October 24 to November 25. The data measures various indexes including participation (brands the celebrity has participated in/product consumption), media (media marketing worth), communication (ability to communicate with public) , and community (community’s perception of them/social marketing worth) to determine their brand reputation.
TWICE comes in first place with a combined brand reputation score of 19,051,704. Second place goes to BTS while third place goes to EXO with. BLACKPINK placed fourth with a brand index score of 13,112,025.
Taking a closer look at the analysis, BLACKPINK placed 2nd on the Participation Index category among the singers with 4,615,738 points. They got 4,463,998 points for Media Index, had 3,703,194 points for the Communication Index category and 329,095 points for Community Perception Index with a total Brand Reputation Index of 13,112,025.