[YG-LIFE] 170623 BLACKPINK’s “As If It’s Your Last” MV Sets a New Record by Posting More Than 13 Million Views in Just a Day

BLACKPINK sets a new record in just a day after its comeback.

BLACKPINK has a number of hit song including “WHISTLE” and “PLAYING WITH FIRE”. And now, it looks like the group’s next song is going to be another big hit. The girl group has such diverse charms, from being cute to powerful, that it’s no wonder that it has so many fans.

170623 blackpink aiiyl mv 13m youtube views in 24hours

BLACKPINK’s music video surpassed the 10 million view mark in the shortest time for a K-pop group and recorded the highest number of views in 24 hours after release!

The number of views for “As If It’s Your Last” is phenomenal. Its teaser video posted six million views, the preview video of the makings recorded four million views, and the behind-the scenes video posted 700,000 views, and its music video posted 13 million views. In total, the song’s videos recorded almost 24 million views.

As for the music video, it surpassed the 10 million mark in just 17 hours after its release. This is the shortest time that a K-Pop group achieved such a high number of views. Since its release, the music video has added another million views every hour, and currently, the music video ‘s YouTube views surpassed the 13 million mark.

As a result, the “As If It’s Your Last” music video broke the record held by the world famous idol group One Direction and has posted the highest number of views in 24 hours.

The “As If It’s Your Last” music video received positive acclaim for being a well-made music video that shows BLACKPINK’s colorful image, trendy looks and fashion styles.


BLACKPINK’s single becomes No.1 on iTunes in 18 countries, a new record for a K-Pop girl group! 

The song is also doing well on the charts. This is what BLACKPINK wanted ever since their debut: everyone trusting that its music will be good.

“As If It’s Your Last” dominated Korea’s real-time and daily charts. In addition, the song took the No.1 spot on the iTunes chart of 18 countries. This is a new record for a Korean girl group.

This is especially surprising considering that “As If It’s Your Last” is a single, and not a track of an album. BLACKPINK will put on its first ever performance of “As If It’s Your Last” on Show! Music Core on June 24, and the song is expected to stay high up on the charts for a long time.

BLACKPINK received spotlight even before its debut as a group that has both the looks and the talent. Now, it is making new history. The girl group is growing fast setting new records, and expectations are running high for its future.

Source: YG-Life

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