BLACKPINK’s new song is going viral in and out of Korea. The music video of its new single “As If It’s Your Last” posted 20 million views in just 47 hours after its release, the shortest time for a K-pop group.
As of 17:01 on June 24, BLACKPINK’s “As If It’s Your Last” music video posted an extraordinary 20,000,101 views on YouTube. The video also became No.11 on YouTube’s hottest videos, demonstrating its popularity around the globe.
Upon release, BLACKPINK’s “As If It’s Your Last” music video surpassed 10 million views in the shortest time among K-pop groups. BLACKPINK also recorded the highest number of views in 24 hours among all idol groups around the world. It also became No.1 on the iTunes charts of 18 countries, the first time as a K-pop girl group.
YouTube and iTunes reflects an act’s popularity and name value around the world, and it’s a positive sign that BLACKPINK will do well in the global market.
Meanwhile, BLACKPINK staged its comeback performance on MBC’s Show! Music Core on June 24. On June 25, the group will appear on SBS’s Inkigayo to perform their new single.