BLACKPINK did it again. It’s “As If It’s Your Last” music video surpassed 40 million views on YouTube in just nine days after release, which is the shortest time for a K-pop group. No wonder, BLACKPINK is dubbed the “ultimate record breaker”.
The music video of “As If It’s Your Last” was released on June 22, and as of 6 AM on July 2, it reached 40,000,814 views. This is something that K-pop groups have never achieved before.
After its comeback with “As If It’s Your Last”, BLACKPINK has set numerous new records. The music video of “As If It’s Your Last” reached 10 million views in just 17 hours after release, 20 million views in 47 hours, and 30 million views in 107 hours.
Now the music video has surpassed 40 million views in just nine days and 12 hours after its release. This is the shortest time that a K-pop group reached that mark.
BLACKPINK has proven itself to be a monster rookie with just two Eps. It’s “BOOMBAYAH”, “PLAYING WITH FIRE” and “WHISTLE” swept the charts, and their music videos all surpassed 100 million views.
BLACKPINK has three music videos with 100 million views in just eight months after debut. This is a first, and the shortest time it took for a K-pop group to have three 100 million view music videos.
BLACKPINK is writing new history on the charts too. BLACKPINK’s new song swept Korea’s major charts and also the new songs chart of QQ music, China’s biggest music streaming provider with more than 400 million monthly subscribers.
BLACKPINK also took the No.1 spot on the iTunes chart in 18 countries for the first time as a K-pop girl group. “As If It’s Your Last” also became No.1 on Billboard’s World Digital Song Sales charts along with BLACKPINK’s “BOOMBAYAH” and “PLAYING WITH FIRE”. This is the first among K-pop girl groups and the most number of songs. BLACKPINK’s new song was also chosen as US Apple Music’s Best of the Week. This is remarkable considering that BLACKPINK debuted less than a year ago.
BLACKPINK is breaking records and writing new history, proving its global popularity.
BLACKPINK has not done any promotion events or concerts abroad, but its global fandom is as wide as that of established acts. BLACKPINK is to debut in Japan this month, and expectations are running high for the group and what will it achieve in the future.