BLACKPINK is set to renew their own record.
The music video of BLACKPINK’s “As If It’s Your Last” surpassed 80 million views on YouTube today (Jul. 24) at 7:50PM. The 80 million view mark was reached within 32 days and one hour (769 hours) of the release of the video. The video surpassed 80 million views within a week of reaching 70 million views and BLACKPINK has renewed their own record of biggest number of views within the shortest-ever period of time once again.
That is a new record which is 18 days shorter than the previous record set by a K-pop group. The difference between the number of views for BLACKPINK’s “As If It’s Your Last” and “DADDY” of YouTube big shot PSY is only two days. Now, BLACKPINK has renewed all the records of the biggest number of views within the shortest-ever period of time for a K-pop group, from the 10 million views now to 80 million views mark.
Those records are all the more special, as they have renewed previous records by overwhelming gaps. The music video of “As If It’s Your Last” surpassed 10 million views four hours faster than the previous record holder and 20 million views, 20 hours faster. In addition, it surpassed 30 million views 45 hours faster; 40 million views, 46 hours faster; 50 million views, 123 hours faster; and 60 million views, 197 hours faster than the previous record holder. It also surpassed 70 million views 346 hours faster than that previous record holder, continuously renewing the record of “the biggest number of views within the shortest-ever period of time”.
The fact that “As If It’s Your Last” was released more than a month ago is notable as well. Generally, music videos lose popularity along with the passage of time, but the number of views of “As If It’s Your Last” keeps growing. It is expected to surpass 100 million views soon.
With such remarkable popularity of “As If It’s Your Last”, BLACKPINK has established themselves as a global rookie. BLACKPINK topped iTunes charts of 18 countries upon the release of the new single, which was the first-ever case for a K-pop girl group. The team also took No.1 on the new songs chart of China’s biggest music-streaming website QQ Music, to prove their remarkable influence in the music scene.
BLACKPINK’s explosive popularity was confirmed by their debut showcase held at Budokan in Japan. All the 14,000 tickets were sold out and local media outlets including five major TV stations and six newspapers flocked to report about BLACKPINK, proving local people’s keen interest in BLACKPINK.
As such, BLACKPINK is writing new history in Korea’s music scene. Music fans are now paying keen attention to what kind of unprecedented records BLACKPINK will set in the future. After the successful beginning of their career in Japan, BLACKPINK will release an official debut album in the country on August 30. BLACKPINK has decided to prolong the period of their performance for “As If It’s Your Last” in Korea, in order to return fans’ great support. BLACKPINK will present performances of the summer remix version of “As If It’s Your Last”.