[YG-LIFE] 171223 iKON & BLACKPINK Takes Over The Streets of Shibuya, Tokyo

BLACKPINK and iKON will be presenting a massive collaboration with fashion building ‘109’, which represents Shibuya, Tokyo.

As image models for ‘109 WINTER SALE’ starting on January 2 next year, the two groups will be featured on 7 locations in Japan, including ‘Shibuya 109’ and ‘109MEN’S’. Their visuals that portray the newest fashion trends will get exposure to the public in various forms, including original items in pop-up stores, exclusive items, autographed posters, gift campaigns, and collaboration cafes.

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BLACKPINK will be displayed in the pillars of ‘Shibuya 109’ while iKON will be displayed in a banner in ‘109MEN’S’. This means that they will show-off their special visuals in the center of Shibuya, Tokyo. People are wondering how the synergy effect between the two artist groups from YG and a commercial facility representing Japan will heat up Tokyo’s new year.

BLACKPINK and iKON have been receiving steady attention for their appearances not only in Korea, but also in Japan. BLACKPINK, who recently reached 200 million views with their music video for ‘AS IF IT’S YOUR LAST’ took the no. 1 spot on the Oricon Weekly CD Album Chart last September, with their debut album, ‘BLACKPINK’. Also, they are getting the spotlight as the next-generation fashion icon, making appearances in Japan’s major fashion events including ‘Tokyo Girls Collection’ and ‘Kobe Collection’.

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iKON also displays strong presence in Japan. Their Japanese debut album, ‘WELCOME BACK’ took the no. 1 spot in Oricon Daily CD Album Chart, while their mini-album ‘NEW KIDS: BEGIN’ took the no. 1 spots in Oricon Daily CD Album Chart and Billboard Japan Top Single Sales Chart, displaying a huge popularity. They are continuing to set milestones, as they recently drew 323,000 audiences in their ‘iKON JAPAN DOME TOUR 2017’.

Source: YG-Life

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