US Billboard highlighted group BLACKPINK’s success.
On July 11 (local time), Billboard revealed a special news article with the title, ’10 Things to Know About BLACKPINK’.
Billboard wrote, “BLACKPINK, the 4-member girl group is making waves in the K-Pop scene in 2 years after making debut”. They continued to praise the group by adding, “They released consecutive hits, becoming one of the most influential groups of this generation”.
The article introduced, “While BLACKPINK is growing more prominent internationally, there are a few things one should know about the group”.
One of the 10 things one should know about BLACKPINK was that BLACKPINK is “the best-charting Korean female act ever”. BLACKPINK’s first mini album ‘SQUARE UP’ debuted at the ‘Billboard 200’ as no. 40, while the title song ‘DDU-DU DDU-DU’ debuted at ‘Hot 100’ as no. 55. The group set the best record in K-Pop girl group history.
The second point was that “they only have nine songs of high quality”, the third was “four members and four flavors”, and the fourth was that “both JENNIE and ROSÉ are fluent in English”.
As the fifth point, Billboard mentioned that “BLACKPINK is from the big label YG Entertainment, the same as BIGBANG, WINNER, iKON, and CL”. The sixth was that “there’s a sense of duality in the group as the name suggests”, and the seventh was the fact that “the fandom ‘Blink’ supports BLACKPINK”.
Due to the support by ‘Blink’, BLACKPINK’s MV for ‘DDU-DU DDU-DU’ became the 2nd most watched video in 24 hours in the world, while sweeping all time related records previously held by K-Pop girl groups while surpassing 10 million to 100 million views.
Furthermore, the video became the fastest MV to surpass 150 million views in K-Pop history, by reaching the number in 21 days and 7 hours since its release. The video is now heading towards 200 million views.
The eighth fact was that “the group launched their own reality program, ‘BLACKPINK HOUSE’”. The ninth was that “the MV for ‘DDU-DU DDU-DU’ contains social commentary” and the last was that “the recently-released mini album ‘SQUARE UP’ is the highest-charting album by a K-Pop girl group ever”.
BLACKPINK, the ‘globally trending’ acknowledged by Billboard, will continue their extended promotional activities by making appearance on MBC ‘Show! Music Core’ on July 14, with the song ‘FOREVER YOUNG’.