[YG-LIFE] 180714 BLACKPINK’s ‘DDU-DU DDU-DU’ at No. 1 For 29 Consecutive Days, MV Surpasses 180 Million Views

BLACKPINK is writing the best record in K-Pop history, after the music chart reform.

As of July 14, 2:30 PM, the title song ‘DDU-DU DDU-DU’ from BLACKPINK’s first mini album ‘SQUARE UP’ remained its no. 1 spot in the daily chart of Melon, which is Korea’s largest music platform.

180614 BLACKPINK - BLACKPINK AREA 'SQUARE UP' THUMB

The song maintained its no. 1 spot for 29 consecutive days from June 15, despite the flood new releases by artists with influence in music charts.

Furthermore, it is the first time for an artist group to enter and maintain their no. 1 spot for 29 days after the chart reform that happened last year on February. BLACKPINK is re-writing unprecedented records.

The chart reform took place in various music platforms, in order to prevent chart distortions during late night hours.

BLACKPINK’s ‘DDU-DU DDU-DU’ overcame the limits that came along with the reform, and proved that the song is receiving love from all public, not just their fandom. Furthermore, the group is not only setting milestones in music charts, but also in MV records as well.

180714 dddd mv 180m yt views

As of today, at 8 AM, the MV for the title song ‘DDU-DU DDU-DU’ from BLACKPINK’s first mini album ‘SQUARE UP’ surpassed 180 million views. The video is now heading towards 200 million views.

Previously, the MV for ‘DDU-DU DDU-DU’ became the 2nd most watched MV in 24 hours since its release in the world, and swept all time-related records previously held by K-Pop girl groups while reaching from 10 million to 100 million views. Also, the video became the fastest MV in K-Pop history to reach 150 million views, in 21 days and 7 hours since its release.

While receiving attention from fans in and out of Korea from their rising popularity, BLACKPINK will make appearance on SBS ‘Inkigayo’ on the 15th perform ‘FOREVER YOUNG’, as part of their extended promotional period.

Source: YG-Life

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