[YG-LIFE] 180719 MV For BLACKPINK’s ‘DDU-DU DDU-DU’ Reaches 200 Million Views in 33 Days, Fastest Record in K-Pop History

BLACKPINK’s MV for ‘DDU-DU DDU-DU’ became the fastest MV to reach 200 million views in K-Pop history.

Today (19th), the MV for ‘DDU-DU DDU-DU’ became the fastest MV to surpass 200 million views in K-Pop history, and YG Entertainment revealed a congratulatory poster through their official blog (www.yg-life.com).

180719 BLACKPINK - 'DDU-DU DDU-DU' MV HITS 200 MILLION VIEWS

BLACKPINK set another milestone in K-Pop history, as usual. The MV for ‘DDU-DU DDU-DU’ surpassed 200 million views in 33 days since the song was released in the 15th. The record shortened the previous record by 11 days.

Despite having a smaller fandom compared to boy groups, BLACKPINK became the one and only group in K-Pop to have the fastest MV that surpassed 200 million views.

The achievements of the song ‘DDU-DU DDU-DU’ was not difficult to expect. The group swept all time-related records while reaching from 10 million to 100 million views, while continuing to set milestones at the point when the video surpassed 150 million views.

The MV for ‘DDU-DU DDU-DU’ also became the 2nd most watched MV in the world in 24 hours. Well-known foreign press channels highlighted BLACKPINK’s success achieved through their new album.

180719 dddd mv 200m yt views

BLACKPINK is now regarded as the ‘YouTube Queen’, as they surpassed 100 million views on all 6 MVs released since debut. They proved their nickname as the ‘new record generators’, by setting another milestone through YouTube.

By releasing their first mini album ‘SQUARE HP’ last month on the 15th, BLACKPINK became the ‘global girl group’ that represents Korea. The group debuted at Billboard’s main charts including the ‘Billboard 200’ as no. 40 and ‘Hot 100’ as no. 55, renewing the pre-existing records held by K-Pop girl groups. The group became the first K-Pop girl group to male debut at both main charts.

They also won a total of 11 crowns in music broadcasts, including their no. 1 on MBC ‘Show! Music Core’ for 4 consecutive weeks. The song ‘DDU-DU DDU-DU’ also topped major music charts including Melon, Bugs, and Genie for 4 consecutive weeks, establishing themselves as the ‘strong influencer’ in music charts.

By dominating YouTube, music broadcasts, and music charts, BLACKPINK established themselves as the ‘representative girl group of K-Pop’, acknowledged by all music fans.

Source: YG-Life

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