BLACKPINK will end their promotions for their first mini-album ‘SQUARE UP’ by performing for the last time on MBC’s Music Core on the 4th and on SBS’s Inkigayo on the 5th. They will perform a goodbye stage with their follow-up track ‘FOREVER YOUNG’.
Currently, it hasn’t been 2 years since they had their debut but through this recent promotions, they have set new records every single day.
They made a comeback on the 15th of June with the title track ‘DDU-DU DDU-DU’ which was on the No.1 spot for 30 consecutive days on major local music site Melon’s daily chart. After the music chart system change on February of last year, they broke a record for being constantly on No. 1 for 30 days among all the other K-pop artists.
They dominated the local weekly charts including Melon, Bugs and Genie and stayed on the No.1 spot for 4 weeks and established themselves as ‘music chart toppers’.
Even without overseas promotion, they entered the ‘Billboard 200’ at No.40 and at No.55 on ‘Hot 100’ making them the first and highest-charting Korean girl group to enter the main charts at the same time. They are now known as ‘the No.1 K-pop girl group’ who represents Korea.
Referred to as ‘The View Count Fairies’, they broke new records on YouTube as well.
They emerged at the No.2 spot on the most viewed music videos of all time in 24 hours on YouTube. Taylor Swift’s ‘Look What You Made Me Do’ holds the highest record and is No.1 for this year.
‘DDU-DU DDU-DU’ music video has surpassed 10 million views within 6 hours. BLACKPINK is the fastest Korean girl group to reach 100 million views.
They also beat the record for the fastest music video to reach 150 millions for boy groups and reached 200 million views in just 33 days which is 11 days shorter than the previous record.
Compared to boy groups, girl groups are thought to have a weaker fanbase but nevertheless, BLACKPINK has become the only group to have surpassed 200 million views in the fastest period of time among K-pop boy and girl groups.
BLACKPINK has emerged as the ‘YouTube Queen’ for having 6 music videos since debut with hundreds of million of views. After setting another milestone on YouTube, they have proven to live up to being ‘the new record makers’.
On the 24 of July, BLACKPINK held their first Arena Tour in Japan taking a step closer to being full-fledged world stars. At the end of the year, they will be the first international girl group to enter Japan’s Kyocera Dome.
Unfortunately, they are set to have their goodbye stage this week to end their domestic promotions. However, expectations start to arise on what kind of image BLACKPINK will have for their next comeback.