The Korean Business Research Institute revealed their August 2018 brand reputation rankings for girl group individual members. Their findings are based on 133,495,588 pieces of data collected from July 17 to August 18 of 2018, an increase of 1.23% from last month.
The data measures various indexes including participation (brands the celebrity has participated in or product consumption), media (media marketing worth), communication (ability to communicate with public) , and community (community’s perception of them/social marketing worth) of 380 girl group members to determine their brand reputation.
BLACKPINK’s Jennie came in at second place on the list with a brand reputation index of 4,538,602. Jisoo on the other hand placed at 11th place while Lisa and Rosé ranked No.13 and No.27, respectively.
Taking a closer look at the analysis, Jennie has 2,144,107 points on the Participation Index category, the highest among all the list, while having 743,301 points on the Media Index category. She also got 929, 272 points on the Communication Index category and 721,923 points for Community Perception Index.
Jennie was previously on the top spot while Jisoo trails at 7th place on last month’s ranking.