The Korean Business Research Institute revealed their August 2018 brand reputation rankings for singers. Their findings are based on 99,012,960 pieces of data collected from July 23 to August 24 of 2018.
The data measures various indexes including participation (brands the celebrity has participated in or product consumption), media (media marketing worth), communication (ability to communicate with public) , and community (community’s perception of them/social marketing worth) to determine their brand reputation.
BLACKPINK came in at 7th place with a combined brand reputation score of 7,342,178.
Taking a closer look at the analysis, BLACKPINK has 600,566 points on the Participation Index category while having 2,052,646 points on the Media Index category. On the Communication Index category the group got 3,478,932 while getting 1,210,034 points for Community Perception Index.
BLACKPINK dropped 6 spots from last month’s survey but stayed within top 10 on the previous rankings.