The Korean Business Research Institute revealed their September 2018 brand reputation rankings for girl groups. Their findings are based on 145,422,834 pieces of data collected from August 6 to September 7 of 2018.
The data measures various indexes including participation (brands the celebrity has participated in or product consumption), media (media marketing worth), communication (ability to communicate with public) , and community (community’s perception of them/social marketing worth) to determine their brand reputation.
BLACKPINK came in at 4th place with a combined brand reputation score of 13,775,977, a 11.81% decrease from lasts month’s results.
Taking a closer look at the analysis, BLACKPINK has 490,960 points on the Participation Index category while having 4,733,736 points on the Media Index category. On the Communication Index category the group got 4,736,159 while getting 3,815,121 points for Community Perception Index.
BLACKPINK dropped 3 spots from last month’s survey but stayed within top 5 for the last 3 months.