The Korean Business Research Institute revealed their September 2018 brand reputation rankings for girl group individual members. Their findings are based on 116,187,950 pieces of data collected from August 14 to September 15 of 2018, a decrease of 12.96% from last month.
The data measures various indexes including participation (brands the celebrity has participated in or product consumption), media (media marketing worth), communication (ability to communicate with public) , and community (community’s perception of them/social marketing worth) of 380 girl group members to determine their brand reputation.
BLACKPINK’s Jennie came in at 11th place while Lisa is closely behind at 12th place on the list. Jisoo, on the other hand, is ranked at 17th place and Rosé is positioned at No.33.
Jennie was previously on 2nd place while ChuLiChaeng trail got spots within Top 30 on last month’s ranking.
Source: rekorea.net
