The Korean Business Research Institute revealed their September 2018 brand reputation rankings for singers. Their findings are based on 118,251,077 pieces of data collected from August 2 to September 22 of 2018.
The data measures various indexes including participation (brands the celebrity has participated in or product consumption), media (media marketing worth), communication (ability to communicate with public) , and community (community’s perception of them/social marketing worth) to determine their brand reputation.
BLACKPINK took the 2nd place place with a combined brand reputation score of 8,347,102, an increase of 13.69% from their August score.
Taking a closer look at the analysis, BLACKPINK has 335,097 points on the Participation Index category while having 2,061,193 points on the Media Index category. On the Communication Index category the group got 4,496,809 while getting 1,454,002 points for Community Perception Index.
BLACKPINK rose 5 spots from last month’s survey.