The Korean Business Research Institute revealed a new comprehensive list of September 2018 brand reputation rankings for Korean celebrities. Their findings are based on 288,148,301 pieces from 100 popular Korean stars of data collected from August 28 to September 29 of 2018.
The data measures various indexes including participation (brands the celebrity has participated in or product consumption), media (media marketing worth), communication (ability to communicate with public) , and community (community’s perception of them/social marketing worth) to determine their brand reputation.
BLACKPINK came in 3rd place place with a combined brand reputation score of 9,961,932.
Taking a closer look at the analysis, BLACKPINK has 459,800 points on the Participation Index category while having 981,590 points on the Media Index category. On the Communication Index category, the group got 5,194,800 while getting 3,325,741 points for Community Perception Index.
Moreover, as an individual, Jennie got into No.91 on the survey list with a total brand index of 1,054,463. Congrats to the girls!