[NEWS] 181030 BLACKPINK Tops October 2018 Girl Group Brand Reputation Rankings

The Korean Business Research Institute revealed a new comprehensive list of October 2018 brand reputation rankings for Korean celebrities. Their findings are based on 100,896,208 pieces of data collected from September 11 to October 12 of 2018.

The data measures various indexes including participation (brands the celebrity has participated in or product consumption), media (media marketing worth), communication (ability to communicate with public) , and community (community’s perception of them/social marketing worth) to determine their brand reputation.

181013 oct 2018 brand index reputation gg graph

BLACKPINK takes 1st place with a combined brand reputation score of 10,283,856. High-ranking phrases in BLACKPINK’s keyword analysis included “Jennie,” “concert,” and “DDU-DU DDU-DU,” while the group’s highest-ranking related terms included “pretty,” cute,” and “sexy.” Their positivity-negativity analysis also revealed a score of 77.6 percent positive reactions.

181013 oct 2018 brand index reputation gg list

Taking a closer look at the analysis, BLACKPINK has 357,000 points on the Participation Index category while having 4,409,064 points on the Media Index category. On the Communication Index category, the group got 2,273,821 while getting 3,243,971 points for Community Perception Index. BLACKPINK notably topped 3 categories in the survey despite not putting out new music since for 4 months now.

181013 aug sept oct 2018 brand index reputation gg list

BLACKPINK has previously topped the girl group rankings in July and August 2018. Congrats to the girls!

Check out the top 30 for this month below!

  2. Red Velvet
  3. TWICE
  4. Girls’ Generation
  5. WJSN (Cosmic Girls)
  6. Oh My Girl
  8. Apink
  9. Lovelyz
  10. (G)I-DLE
  13. DreamCatcher
  14. LOONA
  15. LABOUM
  16. Weki Meki
  17. fromis_9
  18. T-ara
  19. Berry Good
  20. APRIL
  21. AOA
  22. EXID
  23. Girl’s Day
  24. After School
  25. UNI.T
  27. f(x)
  28. 9MUSES
  29. CLC
  30. DIA


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