[NEWS] 181028 BLACKPINK Maintains Its Spot At 2nd Place on October 2018 Singer Brand Reputation Rankings

The Korean Business Research Institute revealed their October 2018 brand reputation rankings for singers. Their findings are based on 106,532,910 pieces of data collected from September 26 to October 27 of 2018, a decrease of 9.91%.

The data measures various indexes including participation (brands the celebrity has participated in or product consumption), media (media marketing worth), communication (ability to communicate with public) , and community (community’s perception of them/social marketing worth) to determine their brand reputation.

BLACKPINK took the 2nd place place with a combined brand reputation score of 8,722,222, an increase of 4.49% from their September score.

Taking a closer look at the analysis, BLACKPINK has 294,103 points on the Participation Index category while having 2,145,469 points on the Media Index category. On the Communication Index category the group got 4,747,439 while getting 1,535,211 points for Community Perception Index.

BLACKPINK maintained its spot from last month’s survey.

Check out this month’s top 30 below!

  1. BTS
  3. Wanna One
  4. iKON
  5. IU
  6. EXO
  7. Red Velvet
  8. TWICE
  9. Girls’ Generation
  10. PSY
  14. Seungri
  15. Apink
  16. Oh My Girl
  18. (G)I-DLE
  19. BTOB
  21. Hong Jin Young
  22. MeloMance
  23. Vibe
  24. Lee Moon Sae
  25. Im Chang Jung
  26. Sunmi
  27. Ben
  28. ISU
  29. Zico
  30. Crush


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