The Korean Business Research Institute revealed their October 2018 brand reputation rankings for singers. Their findings are based on 106,532,910 pieces of data collected from September 26 to October 27 of 2018, a decrease of 9.91%.
The data measures various indexes including participation (brands the celebrity has participated in or product consumption), media (media marketing worth), communication (ability to communicate with public) , and community (community’s perception of them/social marketing worth) to determine their brand reputation.
BLACKPINK took the 2nd place place with a combined brand reputation score of 8,722,222, an increase of 4.49% from their September score.
Taking a closer look at the analysis, BLACKPINK has 294,103 points on the Participation Index category while having 2,145,469 points on the Media Index category. On the Communication Index category the group got 4,747,439 while getting 1,535,211 points for Community Perception Index.
BLACKPINK maintained its spot from last month’s survey.
Check out this month’s top 30 below!
- Wanna One
- Red Velvet
- Girls’ Generation
- Oh My Girl
- Hong Jin Young
- Lee Moon Sae
- Im Chang Jung