The Korean Business Research Institute revealed a new comprehensive list of November 2018 brand reputation rankings for girl groups. Their findings are based on 126,550,637 pieces of data collected from October 8 to November 9 of 2018, an increase of 25.43% from last month’s survey.
The data measures various indexes including participation (brands the celebrity has participated in or product consumption), media (media marketing worth), communication (ability to communicate with public) , and community (community’s perception of them/social marketing worth) to determine their brand reputation.
BLACKPINK grabs 3rd place with a combined brand reputation score of 12,170,886, an increase of 18.35% from last month.
Taking a closer look at the analysis, BLACKPINK has 350,744 points on the Participation Index category while having 5,571,864 points on the Media Index category. On the Communication Index category, the group got 2,518,975 while getting 3,729,303 points for Community Perception Index.
BLACKPINK had previously topped the girl group rankings in October 2018. Congrats to the girls!
Check out the top 30 for this month below!
- Girls’ Generation
- Red Velvet
- Weki Meki
- WJSN (Cosmic Girls)
- Oh My Girl
- Girl’s Day
- After School
- Berry Good