The Korean Business Research Institute revealed their November 2018 brand reputation rankings for girl group individual members. Their findings are based on 118,798,781 pieces of data collected from October 16 to November 17 of 2018, an increase of 38.05% from last month.
The data measures various indexes including participation (brands the celebrity has participated in or product consumption), media (media marketing worth), communication (ability to communicate with public) , and community (community’s perception of them/social marketing worth) of 432 girl group members to determine their brand reputation.
BLACKPINK’s Jennie topped this month’s rankings after enjoying an impressive 119.51 percent increase in her score since October. The idol’s total brand reputation index for November came out to 4,487,677.
High-ranking phrases in Jennie’s keyword analysis included her new variety show “Village Survival, the Eight,” “SOLO,” and “YouTube.” Her highest-ranking related terms included “enjoy,” “shine,” and “diverse,” while her positivity-negativity analysis revealed a score of 79.48 percent positive reactions.
Jisoo, Rosé and Lisa, on the other hand, a ranked at 24th, 36th and 37th places, respectively.
Jisoo, Jennie, Lisa, and Rosé was on 4th, 7th, 11th and 15th places, respectively, on last month’s results.
Check out the top 30 for this month below!
- BLACKPINK’s Jennie
- TWICE’s Jihyo
- IZ*ONE’s Jang Won Young
- TWICE’s Momo
- IZ*ONE’s Miyawaki Sakura
- TWICE’s Nayeon
- TWICE’s Mina
- TWICE’s Jeongyeon
- IZ*ONE’s Kim Chae Won
- TWICE’s Sana
- IZ*ONE’s Kim Min Ju
- IZ*ONE’s Choi Ye Na
- IZ*ONE’s An Yu Jin
- IZ*ONE’s Jo Yu Ri
- IZ*ONE’s Kwon Eun Bi
- IZ*ONE’s Kang Hye Won
- IZ*ONE’s Lee Chae Yeon
- TWICE’s Tzuyu
- IZ*ONE’s Yabuki Nako
- TWICE’s Dahyun
- TWICE’s Chaeyoung
- gugudan’s Mina
- IZ*ONE’s Honda Hitomi
- BLACKPINK’s Jisoo
- Red Velvet’s Seulgi
- Girls’ Generation’s Seohyun
- Jun Hyosung
- GFRIEND’s SinB
- Red Velvet’s Irene
- Red Velvet’s Joy
Source: Soompi | rekorea.net
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