[NEWS] 181118 BLACKPINK Jennie Tops November 2018 Individual Girl Group Member Brand Reputation Rankings

The Korean Business Research Institute revealed their November 2018 brand reputation rankings for girl group individual members. Their findings are based on 118,798,781 pieces of data collected from October 16 to November 17 of 2018, an increase of 38.05% from last month.

The data measures various indexes including participation (brands the celebrity has participated in or product consumption), media (media marketing worth), communication (ability to communicate with public) , and community (community’s perception of them/social marketing worth) of 432 girl group members to determine their brand reputation.

181118 nov 2018 brand index reputation gg member graph

BLACKPINK’s Jennie topped this month’s rankings after enjoying an impressive 119.51 percent increase in her score since October. The idol’s total brand reputation index for November came out to 4,487,677.

High-ranking phrases in Jennie’s keyword analysis included her new variety show “Village Survival, the Eight,” “SOLO,” and “YouTube.” Her highest-ranking related terms included “enjoy,” “shine,” and “diverse,” while her positivity-negativity analysis revealed a score of 79.48 percent positive reactions.

Jisoo, Rosé and Lisa, on the other hand, a ranked at 24th, 36th and 37th places, respectively.

181118 nov 2018 brand index reputation gg member list

Jisoo, Jennie, Lisa, and Rosé was on 4th, 7th, 11th and 15th places, respectively, on last month’s results.

181118 sep oct nov 2018 brand index reputation gg member list

Check out the top 30 for this month below!

  1. BLACKPINK’s Jennie
  2. TWICE’s Jihyo
  3. IZ*ONE’s Jang Won Young
  4. TWICE’s Momo
  5. IZ*ONE’s Miyawaki Sakura
  6. TWICE’s Nayeon
  7. TWICE’s Mina
  8. TWICE’s Jeongyeon
  9. IZ*ONE’s Kim Chae Won
  10. TWICE’s Sana
  11. IZ*ONE’s Kim Min Ju
  12. IZ*ONE’s Choi Ye Na
  13. IZ*ONE’s An Yu Jin
  14. IZ*ONE’s Jo Yu Ri
  15. IZ*ONE’s Kwon Eun Bi
  16. IZ*ONE’s Kang Hye Won
  17. IZ*ONE’s Lee Chae Yeon
  18. TWICE’s Tzuyu
  19. IZ*ONE’s Yabuki Nako
  20. TWICE’s Dahyun
  21. TWICE’s Chaeyoung
  22. gugudan’s Mina
  23. IZ*ONE’s Honda Hitomi
  24. BLACKPINK’s Jisoo
  25. Red Velvet’s Seulgi
  26. Girls’ Generation’s Seohyun
  27. Jun Hyosung
  28. GFRIEND’s SinB
  29. Red Velvet’s Irene
  30. Red Velvet’s Joy


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