The Korean Business Research Institute revealed a new comprehensive list of December 2018 brand reputation rankings for girl groups. Their findings are based on 130,870,702 pieces of data collected from November 11 to December 7 of 2018, an increase of 3.41% from last month’s survey.
The data measures various indexes including participation (brands the celebrity has participated in or product consumption), media (media marketing worth), communication (ability to communicate with public) , and community (community’s perception of them/social marketing worth) to determine their brand reputation.
BLACKPINK gets the 2nd spot with a combined brand reputation score of 14,852,187, an increase of 22.03% from last month.
Taking a closer look at the analysis, BLACKPINK has 626,700 points on the Participation Index category while having 6,679,032 points on the Media Index category. On the Communication Index category, the group got 3,205,888 while getting 4,340,567 points for Community Perception Index.
BLACKPINK rose one spot from last month’s girl group rankings in November 2018. Congrats to the girls!
Check out the top 30 for this month below!
- Girls’ Generation
- Red Velvet
- WJSN (Cosmic Girls)
- Weki Meki
- Oh My Girl
- Girl’s Day
- After School