The Korean Business Research Institute revealed their December 2018 brand reputation rankings for girl group individual members. Their findings are based on 106,737,693 pieces of data collected from November 14 to December 15 of 2018.
The data measures various indexes including participation (brands the celebrity has participated in or product consumption), media (media marketing worth), communication (ability to communicate with public) , and community (community’s perception of them/social marketing worth) of 432 girl group members to determine their brand reputation.
BLACKPINK’s Jennie dropped a place from last’s month’s ranking, now at No.2 but still enjoying an impressive 21.55 percent increase in her score since November. The idol’s total brand reputation index for November came out to 3,520,709.
Jisoo, Rosé and Lisa, on the other hand, ranked at 13th, 37th and 47th places, respectively. Jisoo notably placed high because she got a great number in the Communication Index category which is 3rd best among all others on the list, just after Jennie and TWICE Nayeon. This field pertains to how well the artist communicates with the public or how often/effectively an artist uses her personal or SNS accounts.
Jennie topped last month’s ranking while Jisoo, Lisa, and Rosé was on 24th, 36th and 37th places, respectively.
Check out the top 30 for this month below!
- MAMAMOO’s Hwasa
- BLACKPINK’s Jennie
- Red Velvet’s Irene
- TWICE’s Jihyo
- TWICE’s Nayeon
- TWICE’s Momo
- Red Velvet’s Seulgi
- EXID’s Hani
- TWICE’s Mina
- TWICE’s Sana
- MAMAMOO’s Wheein
- EXID’s Solji
- BLACKPINK’s Jisoo
- IZ*ONE’s Jang Won Young
- TWICE’s Dahyun
- Red Velvet’s Joy
- MAMAMOO’s Solar
- IZ*ONE’s An Yu Jin
- TWICE’s Jeongyeon
- GFRIEND’s Sowon
- GFRIEND’s Yuju
- GFRIEND’s SinB
- TWICE’s Chaeyoung
- MAMAMOO’s Moonbyul
- Red Velvet’s Wendy
- EXID’s Jeonghwa
- Red Velvet’s Yeri
- IZ*ONE’s Miyawaki Sakura
- IZ*ONE’s Kim Min Ju
- TWICE’s Tzuyu
Source: Soompi | rekorea.net
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