BLACKPINK is the only Korean artist included in Rolling Stone’s list of “10 Best Music Videos of 2018”!
The magazine recently published its annual list of the year’s top music videos. This year, BLACKPINK placed No. 8 with their hit track “DDU-DU DDU-DU.”
Rolling Stone praised the “DDU-DU DDU-DU” music video as “a feat of bonkers, maximalist creativity” and compared the girl group’s use of their iconic tank in the music video to the one in Master P’s “Make ‘Em Say Uhh.” The publication also noted that director Seo Hyun Seung, who is responsible for many of YG’s most popular music videos, didn’t hesitate to add his spectacular touch to this music video as well. Read below the full annotation by the magazine.
Director: Seo Hyun Seung
Blackpink is the first all-female group that YG Entertainment has put out since megastars 2NE1 debuted in 2009. Anticipation for them in South Korea was high even before they released their first song in 2016. “Ddu-Du Ddu-Du” is the lead single from their second EP, Square Up, and with 36.2 million plays, it became the second-most-viewed video in a 24-hour period in YouTube history, following only Taylor Swift’s “Look What You Made Me Do.” The clip’s director Seo Hyun Seung is known for pulling off pop spectacles on the level of Katy Perry or Nicki Minaj’s work, and with “Ddu-Du Ddu-Du” he goes all out. (For a broader look at his style, check out iPartynauseous’ top ten Seo Hyun Seung videos primer.) “Ddu-Du Ddu-Du” is a feat of bonkers, maximalist creativity that includes the best use of a tank in a music video since Master P’s “Make ’Em Say Uhh.”
The “DDU-DU DDU-DU” music video was recently named the fastest K-pop music video to reach 550 million views and is known for having the highest official 24 hour views ever for a K-pop music video. It also has second highest official 24 hour views among all music videos in YouTube history.
Other music videos to make the list include The Carters’ (Jay-Z and Beyoncé) “Apeshit,” Childish Gambino’s “This Is America,” and Drake’s “God’s Plan.”
Congratulations to BLACKPINK!