[NEWS] BLACKPINK Takes 3rd Place On December 2018 Singer Brand Reputation Rankings

The Korean Business Research Institute revealed a new comprehensive list of December 2018 brand reputation rankings for singers. Their findings are based on 138,932,416 pieces of data collected from November 23 to December 24 of 2018, an increase of 30.41% % from the October survey.

The data measures various indexes including participation (brands the celebrity has participated in or product consumption), media (media marketing worth), communication (ability to communicate with public) , and community (community’s perception of them/social marketing worth) to determine their brand reputation.

BLACKPINK grabs the 3rd spot with a combined brand reputation score of
8,894,832. Jennie is also newly included in the brand reputation analysis with a brand reputation index of 5,547,593.

Taking a closer look at the analysis, BLACKPINK has 312,927 points on the Participation Index category while having 2,717,515 points on the Media Index category. On the Communication Index category, the group got 2,905,438 while getting 2,958,951 points for Community Perception Index.

Jennie, on the other hand, got 448,667 points on the Participation Index category while having 1,651,737 points on the Media Index category. On the Communication Index category, our shining soloist got 1,477,421 while getting 1,969,768 points for Community Perception Index.

BLACKPINK dropped one spot from the October rankings but increased their overall brand reputation index points. Congrats to the girls!

Check out the top 30 for this month below!

  1. BTS
  2. Wanna One
  3. BLACKPINK
  4. TWICE
  5. BLACKPINK’s Jennie
  6. EXO
  7. MAMAMOO
  8. IZ*ONE
  9. (G)I-DLE
  10. Red Velvet
  11. IU
  12. GFRIEND
  13. Sunmi
  14. WINNER
  15. BTOB
  16. SEVENTEEN
  17. MOMOLAND
  18. Hong Jin Young
  19. WINNER’s Song Mino
  20. PSY
  21. Loopy
  22. Huh Gak
  23. BIG BANG
  24. AOA
  25. MC the Max’s Lee Soo
  26. Apink
  27. BEN
  28. Zico
  29. Oh My Girl
  30. iKON

Source: Soompirekorea.net

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