The Korean Business Research Institute revealed a new comprehensive list of January 2019 brand reputation rankings for girl groups. Their findings are based on 135,330,750 pieces of data collected from December 4, 2018 January 5 2019, an increase of 3.41% from last month’s survey.
The data measures various indexes including participation (brands the celebrity has participated in or product consumption), media (media marketing worth), communication (ability to communicate with public) , and community (community’s perception of them/social marketing worth) to determine their brand reputation.
BLACKPINK grabs 1st place with a combined brand reputation score of
16,799,350, an increase of 13.11 from last month.
Taking a closer look at the analysis, BLACKPINK has 606,968 points on the Participation Index category while having 7,487,520 points on the Media Index category. On the Communication Index category, the group got 4,674,920 while getting 4,029,942 points for Community Perception Index.
BLACKPINK rose one spot from last month’s girl group rankings in December 2018. Congrats to the girls!
Check out the top 30 for this month below!
- Red Velvet
- Girls’ Generation
- WJSN (Cosmic Girls)
- Oh My Girl
- Berry Good
- Girl’s Day
- Weki Meki
- After School
- Blah Blah