The Korean Business Research Institute revealed a new comprehensive list of February 2019 brand reputation rankings for singers. Their findings are based on 122,744,263 pieces of data collected from January 3 to February 4 of 2019, an decrease of 11.65% from the December 2018 survey.
The data measures various indexes including participation (brands the celebrity has participated in or product consumption), media (media marketing worth), communication (ability to communicate with public) , and community (community’s perception of them/social marketing worth) to determine their brand reputation.
BLACKPINK grabs the 2nd spot with a combined brand reputation score of 9,777,414. Having debuted, Jennie is separately listed at #5 with a brand reputation index of 6,596,283.
Taking a closer look at the analysis, BLACKPINK has 333,906 points on the Participation Index category while having 2,962,592 points on the Media Index category. On the Communication Index category, the group got 4,939,600 while getting 1,541,315 points for Community Perception Index.
Jennie, on the other hand, got 499,697 points on the Participation Index category while having 1,646,768 points on the Media Index category. On the Communication Index category, our shining soloist got 1,414,435 while getting 3,035,383 points for Community Perception Index.
BLACKPINK rose one spot from the December 2018 rankings while Jennie maintained its spot. Congrats to the girls!
Check out the top 30 for this month below!
- BLACKPINK’s Jennie
- Wanna One
- Ha Sung Woon
- Im Chang Jung
- Paul Kim
- WINNER’s Song Mino
- Lee Sora
- MC the Max