The Korean Business Research Institute revealed their February 2019 brand reputation rankings for girl group individual members. Their findings are based on 99,426,222 pieces of data collected from January 15 to February 16 of 2019, an deccrease of 11.08% from last month’s survey.
The data measures various indexes including participation (brands the celebrity has participated in or product consumption), media (media marketing worth), communication (ability to communicate with public) , and community (community’s perception of them/social marketing worth) of 455 girl group members to determine their brand reputation.
BLACKPINK’s Jennie once again topped this month’s list with a brand reputation index of 2,775,606, marking a 25.56% increase in her score since last month.
High-ranking phrases in Jennie’s keyword analysis included “SOLO,” “United States,” and “rumor,” while her highest-ranking related terms included “adorable,” “sexy,” and “appear.” Her positivity-negativity analysis also revealed a score of 79.41 percent positive reactions.
Jisoo also maintain her spot at #4, while Rosé and Lisa ranked at 17th and 32nd, respectively.
Lisa and Rosé were at 23th and 25th places on last month’s survey, respectively.
Check out the top 30 for this month below!
- BLACKPINK’s Jennie
- GFRIEND’s Sowon
- TWICE’s Nayeon
- BLACKPINK’s Jisoo
- GFRIEND’s SinB
- MOMOLAND’s Daisy
- ITZY’s Lia
- ITZY’s Yuna
- ITZY’s Yeji
- GFRIEND’s Umji
- GFRIEND’s Eunha
- AOA’s Jimin
- Red Velvet’s Seulgi
- MAMAMOO’s Hwasa
- IZ*ONE’s Jang Won Young
- Red Velvet’s Irene
- BLACKPINK’s Rosé
- f(x)’s Luna
- TWICE’s Sana
- TWICE’s Tzuyu
- ITZY’s Chaeryeong
- TWICE’s Chaeyoung
- ITZY’s Ryujin
- GFRIEND’s Yuju
- GFRIEND’s Yerin
- TWICE’s Momo
- TWICE’s Jeongyeon
- TWICE’s Jihyo
- TWICE’s Mina
- WJSN (Cosmic Girls)’s Xuan Yi
Source: Soompi | rekorea.net
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