Calvin Klein’s #mycalvins movement has just returned with another celebrity-stacked campaign for Fall 2021. Titled “The Language of Calvin Klein,” the new series stars Blackpink’s Jennie, alongside Dominic Fike, Kaia Gerber, Deb Never, Damson Idris, Francesca Scorsese, and Moses Sumney.
This isn’t the first Calvin Klein campaign for K-pop star Jennie. Her debut happened earlier in 2021, as she was featured in Heron Preston’s collaboration campaign for Calvin Klein. Jennie modeled the designer’s spin on Calvin Klein’s signature athleisure style, including fashion-forward tanks, bra tops, denim, and more. For the recently released Fall 2021 campaign, Jennie is seen this time sporting the brand’s Modern Cotton gray-and-black bralette and underwear set, a comfy knitted sweater, and a cropped black denim jacket.
The multimedia campaign, which includes photos and videos of its models, explores the depths of self-expression through both words and clothing. The visuals also showcase the new collection, featuring a more elevated version of the brand’s classic yet minimal essentials. The new apparel offerings include soft cotton underwear styles adorned with the original Calvin Klein logo band, as well as tees, cropped jackets, and ‘90s-inspired jeans in sustainable silhouettes and embellished with the iconic brand’s monogram.
Check out Jennie’s “The Language of Calvin Klein” campaign images, lensed by Hong Jang Hyun, for Calvin Klein’s Fall 2021 collection, below.
Source: Courtesy of Hong Jang Hyun/Calvin Klein via nylon.com
JENNIE of BLACKPINK Recites Her Routine | The Language of Calvin Klein
Lights on. Lights off. JENNIE says hello. 안녕
“I wake up… coffee.”
This is language expressed by JENNIE. What do you do? The first thing?
Global artist, vocalist of k-pop group BLACKPINK. JENNIE is based in Seoul.
For Fall 2021, we explore language in the real world. Emotive bursts, small talk, hand written notes, observations, internal dialogue and poetic ramblings.
Discover The Language of Calvin Klein.
See the full campaign: https://calvin.re/Language-yt
Directed by rubberband. #mycalvins
JENNIE wears the Modern Structure Lightly Lined Triangle Bralette and the Modern Cotton Bikini Bottom.