YG Entertainment recently revealed yet another ‘mystery girl’.
On May 11th, YG Entertainment released a video teaser featuring a potential member of the agency’s upcoming girl group on the YG-Life Blog. The new mystery girl seems to have outstanding dancing skills and, according to reports by media and fans, is rumored to be a 16-year-old half Caucasian and half Korean trainee from Thailand.
With three ‘mystery girls’ in total, including Kim Eunbi and Euna Kim, who were already known to the public through Mnet’s ‘Superstar K’, it seems like the members and overall structure of the new upcoming group shows several similarities to 2NE1, who made a powerful and impacting debut into the Korean music industry in 2009.
First, despite her young age of only 17, Kim Eunbi was one of the Top 6 finalists in 2010’s ‘Superstar K2’. Many are anticipating that she will most likely be the main vocal or the ‘Park Bom’ of this new group. During the second season of ‘Superstar K’, Eunbi showed her quirky and honest personality that captured the hearts of many male fans, which seems similar to 2NE1 Park Bom’s four-dimensional and dorky personality.
In addition, Euna Kim, who showed her talents and rapping skills in ‘Superstar K3’ last year, could be connected to 2NE1’s CL. Euna Kim proved her potential and capabilities in rapping through her cover of Sam Sparro’s “Black and Gold” with Kim Eunbi. Other than that, her English proficiency and background in the United States seem to be similar to CL.
The second ‘mystery girl’, who was revealed on May 4th, gained attention from the public through her innocent and beautiful appearance. Although there hasn’t been much information revealed about this member, many are speculating her to be handling the ‘visual’ role of the group, which reminds us of 2NE1’s Sandara Park.
It has been said that the third ‘mystery girl’ revealed on the 11th is one of the best dancers from YG, with a fantastic sense of rhythm and powerful moves. Although she is only 16 years old, the video clip revealed shows her flexibility and skills in dancing to fast beats. This member seems to parallel with the ‘dancing-machine’ and the youngest member of 2NE1, Minzy.
These 16-20 year old girls have been taking away the search rankings on various Korean portal sites each time they were revealed through the YG-Life Blog. It seems like the marketing strategy by YG to reveal each ‘mystery girl’ one by one to build up anticipation has been a success so far.
Recently, there have been many girl groups making their debut in the industry. However, this upcoming girl group from YG Entertainment has been gaining a huge amount of attention from the media and public despite the fact that only a few members have been revealed. This is incredibly similar to when 2NE1 made their debut. 2NE1 transformed the definition of K-Pop girl groups, from innocent and cute looking to powerful hip-hop warriors. 2NE1 was a revolutionary group that swept the music charts during their debut, and now many are anticipating whether this new girl group will be able to follow in their footsteps.
YG has been trying to hide the personal information of these members and have been keeping them in complete ‘mystery’. With YG’s impressive marketing strategies, ability to set a new trend in the industry, and their top-class trainees, many are excited to see what this new group will bring to the K-Pop world.