Tag Archives: BRAND REPUTATION INDEX

[NEWS] 180310 BLACKPINK Is #6 on March 2018 Girl Groups Brand Reputation Rankings

The Korean Business Research Institute revealed their March 2018 brand reputation rankings for girl groups. Their findings are based on 77,029,078 pieces of data collected from February 8 to March 9 of 2018.

The data measures various indexes including participation (brands the celebrity has participated in/product consumption), media (media marketing worth), communication (ability to communicate with public) , and community (community’s perception of them/social marketing worth) to determine their brand reputation.

Continue reading [NEWS] 180310 BLACKPINK Is #6 on March 2018 Girl Groups Brand Reputation Rankings

[NEWS] 180301 BLACKPINK Ranks 9th on March 2018 Idol Groups Brand Reputation Rankings

On February 25th, the Korean Business Research Institute revealed their March 2018 brand reputation rankings for singers. Their findings are based on 157,290,415 pieces of data collected from January 27 to February 28 of 2018. This is a 15.17 percent increase in data from December, which was the last time that brand reputation rankings were compiled for idol groups.

The data measures various indexes including participation (brands the celebrity has participated in/product consumption), media (media marketing worth), communication (ability to communicate with public) , and community (community’s perception of them/social marketing worth) to determine their brand reputation.

Continue reading [NEWS] 180301 BLACKPINK Ranks 9th on March 2018 Idol Groups Brand Reputation Rankings

[NEWS] 180225 BLACKPINK Places 8th on February 2018 Singer Brand Reputation Rankings

On February 25th, the Korean Business Research Institute revealed their February 2018 brand reputation rankings for singers. Their findings are based on 145,708,528 pieces of data collected from January 23 to February 14 of 2018. The data measures various indexes including participation (brands the celebrity has participated in/product consumption), media (media marketing worth), communication (ability to communicate with public) , and community (community’s perception of them/social marketing worth) to determine their brand reputation.

Continue reading [NEWS] 180225 BLACKPINK Places 8th on February 2018 Singer Brand Reputation Rankings

[NEWS] 171224 BLACKPINK Places 11th Overall on December 2017 Singer Brand Reputation Rankings

The Korean Business Research Institute revealed their November brand reputation rankings for singers. Their findings are based on 130,541,250 pieces of data collected from November 22 to December 23 of 2017. The data measures various indexes including participation (brands the celebrity has participated in/product consumption), media (media marketing worth), communication (ability to communicate with public) , and community (community’s perception of them/social marketing worth) to determine their brand reputation.

Continue reading [NEWS] 171224 BLACKPINK Places 11th Overall on December 2017 Singer Brand Reputation Rankings

[NEWS] 170722 BLACKPINK Places 6th on July Singer Brand Reputation Rankings

The Korean Business Research Institute revealed their November brand reputation rankings for singers. Their findings are based on 86,156,392 pieces of data collected from June 20 to July 21 of 2017. The data measures various indexes including participation (brands the celebrity has participated in/product consumption), media (media marketing worth), communication (ability to communicate with public) , and community (community’s perception of them/social marketing worth) to determine their brand reputation.

Continue reading [NEWS] 170722 BLACKPINK Places 6th on July Singer Brand Reputation Rankings

[NEWS] 170708 BLACKPINK Places 4th Among Girl Groups on July 2017 Brand Reputation Rankings

The Korean Business Research Institute revealed their December brand reputation rankings for girl groups. Their findings are based on 65,463,580 pieces of data collected from June 6, 2017 to July 7, 2017. The data measures various indexes including participation (brands the celebrity has participated in/product consumption), media (media marketing worth), communication (ability to communicate with public) , and community (community’s perception of them/social marketing worth) to determine their brand reputation.

Continue reading [NEWS] 170708 BLACKPINK Places 4th Among Girl Groups on July 2017 Brand Reputation Rankings

[NEWS] 161210 BLACKPINK Is 3rd Place Among Girl Groups on December 2016 Brand Reputation Rankings

The Korean Business Research Institute revealed their December brand reputation rankings for girl groups. Their findings are based on 36,856,702 pieces of data collected from November 8 to December 9. The data measures various indexes including participation (brands the celebrity has participated in/product consumption), media (media marketing worth), communication (ability to communicate with public) , and community (community’s perception of them/social marketing worth) to determine their brand reputation.

Continue reading [NEWS] 161210 BLACKPINK Is 3rd Place Among Girl Groups on December 2016 Brand Reputation Rankings