On February 25th, the Korean Business Research Institute revealed their February 2018 brand reputation rankings for singers. Their findings are based on 145,708,528 pieces of data collected from January 23 to February 14 of 2018. The data measures various indexes including participation (brands the celebrity has participated in/product consumption), media (media marketing worth), communication (ability to communicate with public) , and community (community’s perception of them/social marketing worth) to determine their brand reputation.
<Allure Korea>’s cover model, BLACKPINK Jisoo, has set a special stage. With <Perfect Brush>’s Top 3 beauty creators, the cover photoshoot mission has commenced. A shining Jisoo as well as 3 beauty creators with 3 different makeups.
Group BLACKPINK’s member JISOO decorated the cover of Beauty & Lifestyle Magazine ‘Allure Korea’, February edition.
According to ‘Allure Korea’, JISOO studied all videos and social medias of the three beauty creators, and visited the waiting rooms of all beauty creators in the day of the shooting, asking how they are doing and making them relax. The staff praised JISOO’s thoughtfulness.