Tag Archives: IDOL RANKINGS

[NEWS] 180301 BLACKPINK Ranks 9th on March 2018 Idol Groups Brand Reputation Rankings

On February 25th, the Korean Business Research Institute revealed their March 2018 brand reputation rankings for singers. Their findings are based on 157,290,415 pieces of data collected from January 27 to February 28 of 2018. This is a 15.17 percent increase in data from December, which was the last time that brand reputation rankings were compiled for idol groups.

The data measures various indexes including participation (brands the celebrity has participated in/product consumption), media (media marketing worth), communication (ability to communicate with public) , and community (community’s perception of them/social marketing worth) to determine their brand reputation.

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