Tag Archives: JANUARY 2019

[NEWS] 190119 BLACKPINK Members Take Spots on January 2019 Individual Girl Group Member Brand Reputation Rankings

The Korean Business Research Institute revealed their January 2019 brand reputation rankings for girl group individual members. Their findings are based on 111,810,359 pieces of data collected from December 17, 2018 to January 18, 2019, an increase of 4.75% from last month’s survey.

The data measures various indexes including participation (brands the celebrity has participated in or product consumption), media (media marketing worth), communication (ability to communicate with public) , and community (community’s perception of them/social marketing worth) of 432 girl group members to determine their brand reputation.

Continue reading [NEWS] 190119 BLACKPINK Members Take Spots on January 2019 Individual Girl Group Member Brand Reputation Rankings

[NEWS] 190106 BLACKPINK Tops January 2019 Girl Group Brand Reputation Rankings

The Korean Business Research Institute revealed a new comprehensive list of January 2019 brand reputation rankings for girl groups. Their findings are based on 135,330,750 pieces of data collected from December 4, 2018 January 5 2019, an increase of 3.41% from last month’s survey.

The data measures various indexes including participation (brands the celebrity has participated in or product consumption), media (media marketing worth), communication (ability to communicate with public) , and community (community’s perception of them/social marketing worth) to determine their brand reputation.

Continue reading [NEWS] 190106 BLACKPINK Tops January 2019 Girl Group Brand Reputation Rankings