Tag Archives: JULY 2017

[NEWS] 170722 BLACKPINK Places 6th on July Singer Brand Reputation Rankings

The Korean Business Research Institute revealed their November brand reputation rankings for singers. Their findings are based on 86,156,392 pieces of data collected from June 20 to July 21 of 2017. The data measures various indexes including participation (brands the celebrity has participated in/product consumption), media (media marketing worth), communication (ability to communicate with public) , and community (community’s perception of them/social marketing worth) to determine their brand reputation.

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[NEWS] 170708 BLACKPINK Places 4th Among Girl Groups on July 2017 Brand Reputation Rankings

The Korean Business Research Institute revealed their December brand reputation rankings for girl groups. Their findings are based on 65,463,580 pieces of data collected from June 6, 2017 to July 7, 2017. The data measures various indexes including participation (brands the celebrity has participated in/product consumption), media (media marketing worth), communication (ability to communicate with public) , and community (community’s perception of them/social marketing worth) to determine their brand reputation.

Continue reading [NEWS] 170708 BLACKPINK Places 4th Among Girl Groups on July 2017 Brand Reputation Rankings