Tag Archives: KOREAN CELEBRITIES RANKINGS

[NEWS] 180930 BLACKPINK Is 3rd Place on Comprehensive September 2018 Korean Celebrities Brand Reputation Rankings

The Korean Business Research Institute revealed a new comprehensive list of September 2018 brand reputation rankings for Korean celebrities. Their findings are based on 288,148,301 pieces from 100 popular Korean stars of data collected from August 28 to September 29 of 2018.

The data measures various indexes including participation (brands the celebrity has participated in or product consumption), media (media marketing worth), communication (ability to communicate with public) , and community (community’s perception of them/social marketing worth) to determine their brand reputation.

Continue reading [NEWS] 180930 BLACKPINK Is 3rd Place on Comprehensive September 2018 Korean Celebrities Brand Reputation Rankings