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The Korean Business Research Institute revealed their October 2018 brand reputation rankings for girl group individual members. Their findings are based on 86,053,562 pieces of data collected from September 19 to October 20 of 2018, a decrease of 25.94% from last month.
The data measures various indexes including participation (brands the celebrity has participated in or product consumption), media (media marketing worth), communication (ability to communicate with public) , and community (community’s perception of them/social marketing worth) of 380 girl group members to determine their brand reputation.
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