It is not an exaggeration to say that YG Entertainment (YG) perfectly dominated music charts of early 2018.
According to OSEN’s analysis on Melon Chart for early 2018 on July 5, YG artists were placed at no. 1 for 89 days among a total of 186 days in 2018.
Continue reading [YG-LIFE] 180705 From iKON to BLACKPINK, YG Dominates 47.8% of No. 1s in Early 2018, New Record at 89 Days
The term ‘jewel box’ didn’t just come out of nowhere. BLACKPINK did it again, with their comeback in 1 year. YG’s strategy of focusing energy and emitting it at once seems to be working. Related officials assess that focusing on the contents rather than promotion played a crucial role.
What’s interesting is that YG Entertainment is maintaining their unique strategy, which contrasts to the current trend in the entertainment industry. As ‘communication’ became very important with the wide use of online social media, many agencies are utilizing these platforms, and are achieving successful results.
Continue reading [YG-LIFE] 180621 BLACKPINK is The New Trend, YG’s ‘Prestige’ Strategy
Artists from YG Entertainment decorated the April edition cover for ‘ELLE’, a fashion media magazine.
The 2 different versions with group BIGBANG’s TAEYANG with CL and group WINNER’s YOON, MINO, and BLACKPINK were results of a collaboration with the global fashion brand, Louis Vuitton. It’s the first time 8 artists from YG are being featured in the same magazine.
Continue reading [YG-LIFE] 180319 TAEYANG · WINNER · BLACKPINK · CL, Artists From YG Gathers For The First Time
This is a preview of YG’s upcoming sitcom ‘YG Strategy Center’ headed by ‘God of Music’ PD Park Joon Soo. Setting is at YG building showing how the artists work or what they do. Filming is on September and is planning to be aired on November 2017. Broadcast schedule (time & date) as well as & network/channel where it will be aired are still undecided. It’s also reported that most if not all the ‘singers/musicians’ will participate in this sitcom.
With English Subtitles
YG Entertainment is set to produce multiple audition programs. The company is preparing for not only a survival audition show for YG trainees, but also a collaboration program with other music labels. YG’s ambition is to create a program that can create big hit not only in Korea but also overseas.
Continue reading [YG-LIFE] 170620 YGE to Produce New Survival Audition Programs + Reality Shows, BLACKPINK TV
Now well into its 21st year, YG Entertainment is no longer a music agency. It is exerting great influence across all areas of the entertainment industry and has become enormous in size too.
YG started out as a management company for hiphop artists. Now, it has become the No.1 entertainment agency in Korea and even gained global recognition. All the global top singers, actors/actresses, models, TV celebrities, and star TV show producers are with YG.
YG’s systematic and future-oriented management system and its in-depth knowledge on what artists need and want has made it into an agency that many celebrities want to join. YG head YANG HYUN SUK is a well-trusted figure in the entertainment industry, and people know that there is something different about YG artists. This has made it possible for YG to build its own entertainment empire.
Continue reading [YG-LIFE] 170515 YG Entertainment is Big Enough to Build its Own Entertainment Empire with its Musicians, TV Show Producers & Actors
YG Family caught two birds with one stone, making donations and presenting concert.
On May 14, “2017 YG X UNICEF Walking Festival” was jointly hosted by YG Entertainment and UNICEF at Peace Plaza of Sang-am World Cup Stadium.
In “YG X UNICEF Walking Festival”, more than 5,000 participants walked a 4K course in the area of Sang-am World Cup Stadium and Peace Plaza and then enjoyed after-concert. In the festival, participants could enjoy the walk and make meaningful donations. The 20,000 won of entry fee for “YG X UNICEF Walking Festival” from all participants will be used for to help health promotion and malnutrition treatment for children and teenagers, through Muju YG Foundation and the Korean Committee for UNICEF.
Continue reading [YG-LIFE] 170515 The eldest JINUSEAN→The youngest BLACKPINK…YG’s donation that caught two birds with one stone